Executive Coaching That Gets Results

We provide top-tier coaching and data-driven assessments that help our clients build some of the most successful companies in the world.


Our Clients Learn to Lead Better So They Can Grow Faster

Velocity brings top tier executive coaching to entrepreneurs and innovators. Our goal is to build lasting companies that impact the world in positive ways. We use research-backed methodologies to drive bottom line results for founders and their teams. Velocity coaches have worked with over 2,000 CEOs and executives at some of the most successful companies in history and at many of most promising start-ups of today. 

When you’re building a company, your job essentially to help your people move from good to great and from great to virtuosic. John Baird and Velocity Group have helped me and my teams break through and achieve huge results together. An investment in your people’s potential, with help from Velocity, is a no-regrets decision and the fastest path to delivering a terrific return for your shareholders.
— Tom Chavez, CEO & Founder of Krux

The Velocity Difference

Velocity is a different kind of coaching firm:

  • Velocity coaches all have start-up and/or VC experience

  • Our research gives us data on what drives success

  • We measure success in bottomline business outcomes



We are the only coaching firm to partner with top institutions to perform original research with other entrepreneurs that helps us deliver maximum results for our clients. 


Velocity was built by experienced entrepreneurs, operators, and investors. We approach our work from experience, not just expertise, and it shows in our results.


We track very specific results metrics to ensure our coaching relationships deliver tangible bottom-line business outcomes for our clients and their companies.


You built a product. 

Now, build a company


Velocity Coaches

Velocity Coaches are the best in the industry. We have worked closely with our coaches for many years and know what value they can bring to clients. Every coach has a "sweet spot" of expertise and so we do our best to match the client's needs with the strengths of the Velocity coach.

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John Baird, PhD

John is considered to be one of the premier coaches in Silicon Valley, having coached executives from companies like Apple, Nike and Twitter, as well as new venture founders from companies including Culture Amp, DoorDash, Flexport and MasterClass



Marissa Peterson

Marissa’s founder and executive coaching practice has thrived due to her extraordinary focus on delivering excellence and accelerated business value to clients. Her diagnostic insights and practical first-hand leadership experience are differentiating characteristics. Marissa has coached executives at AirTable, Apple, Ebay, Google, and Twitter.

Susan Hwang

Susan's engagements with leaders at both large firms and startups benefit from her background in behavioral psychology and practical business acumen. Susan leverages years of executive experience helping grow SNL Financial, a SAAS data platform, into a thriving multi-national. 


Elizabeth Kurfess

Elizabeth combines her business acumen and passion for people to ignite transformational change for teams and individuals. She coaches and facilitates with deep empathy and bold honesty. Her clients include executives at AirTable, Facebook, GE, and many other firms.   



Gilly Weinstein

Gilly has coached across cultures, countries and industries since 2005, supporting clients in developing more emotionally intelligent leadership and a more balanced life. Her clients include C-suite executives at Air FranceCoca-Cola, Disney, Hilton Hotels, LEGO,  SalesForce, and Unilever.

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Edward Sullivan, CEO

Edward's 20-year career has taken him around the globe coaching and advising start-up founders, Fortune 500 executives, and heads of state of foreign nations. His client list includes executives from AirTable, Bombas, CRV, Clover Health, Google, MasterClass, Salesforce, Slack, and others. 

John Baird’s coaching was essential to my success as an executive and a leader. He has a way of getting to issues and challenges that is at the same time fearless and direct, but also sensitive to feelings and ego. He provides highly practical and actionable advice that can lead to immediate positive results.
— Phil Fernandez, CEO & Founder of Marketo